In 2017 and in 2020, I published two similar articles: Fear sells. Advertising used to be “famous” for its Sex sells slogans: “Sex appeal in advertising is a common tactic employed to promote products and services.” (Wiki)
Below is an interesting cartoon example:
A lot has changed since the previous century (eg, business, humour, politics, science, sports, TV).
Change is probably least in religion as men are still dominant, and women are mostly excluded.
Nevertheless, applying the principle of equality had remarkable results between men and women:
Since several years, the perspective on equality is rapidly changing – again. Especially in countries that changed from globalism towards nationalism, like UK and USA.
Applying equality in physical sports requires a level playing field (a.k.a. fairness); else inequality will rule:
- ABC, 2024: UN study reveals transgender athletes have won nearly 900 medals in women’s competitions;
- NDTV, 2024: Female Athletes Lost Nearly 900 Medals To Transgender Competitors: UN Report;
- Outsports, 2024: These 26 trans athletes have won state, regional, national or international titles in women’s sports.
Fairness is now leading and transgenders are taking a heavy toll:
- 2023: Transgender women with male genitalia are no longer allowed in women’s prisons (eg, UK Gov);
- 2025: USA is banning men from women’s sports (eg, Wiki);
- 2025: U.K. Supreme Court Rules Males Don’t Qualify as Women (eg, NatRev, Politico).
My final question: did you read this blog because of its title? If yes, then sex in advertising still sells
“Every disadvantage has its advantage.”
Source: the Johan Cruyff Institute; source
Sex on Fire (2008) by Kings of Leon
band, lyrics, video, Wiki-band, Wiki-song
Note: all markings (bold, italic, underlining) by LO unless in quotes or stated otherwise.
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